(Entertainment-NewsWire.com, June 23, 2016 ) San Francisco, California -- Having been less than 2 weeks since the UK Amazon launch, Lush-Items is delighted with the steady progress already being made by the Marvellissimo Coffee Dripper, which is their latest lifestyle product. The company was caught out by the higher than expected demand when they first launched this pour over coffee filter product on Amazon in the US at the very beginning of this year. Generally, sales volume on Amazon in the UK tends to be a lot lower than in the US when comparing the like for like products. But even so, the marketing team at Lush-Items senses that this item has a lot of potential in the UK and the rest of Europe.
However, it is always difficult to know how much inventory to invest in at first when testing out a new product. This is usually a case of weighing up the risk of running out of stock too quickly as opposed to having too much stock for an unpopular product. Running out of stock too quickly is the more preferable problem to have, as it indicates the product has potential to be a great success. Nevertheless, one of the problems with being out of stock is that it will lower the product ranking on Amazon. Amazon deduces product ranking based on several criteria, one of which is sales volume. So when a product runs out of stock and remains that way for more than a couple of days, it can be quite difficult to regain the same ranking as before the stock ran out, especially in the competitive Kitchen And Dining Amazon category.
It is now important to keep an eye on inventory levels to avoid running out, which is what happened for the Marvellissimo on Amazon in the US. The ideal scenario would be a gradual but steady increase in sales volume, allowing sufficient time to reorder new inventory, to keep the momentum and sales rank on an upward trend.
The Marvellissimo Coffee Dripper - is a pour over filter cone, made from kitchen grade (18-8) stainless steel, and works best for brewing a large single serve cup or mug of coffee. The cone sits in a sturdy stainless steel wire rack over the top of a mug. Instructions for use and maintenance are on the outer box, along with some helpful brewing tips. It is currently on Amazon at a rock bottom launch price of £9.99 for a limited period of time.
Lush-Items Sales Director – Julie Stevens - said, "If the Marvellissimo does well in the UK, we can then consider expanding into the other European Amazon markets next. This presents a whole new set of challenges due to the different language aspect. ".
About Lush Items
Lush Items was founded in 2014 by Julie Stevens, and sells a range of stylish, well designed and life enhancing products. The Marvellissimo Coffee Dripper is its most popular lifestyle product, which comes with full refund guarantee.
