(EMAILWIRE.COM, September 25, 2009 ) Hong Kong, 25 September 2009 – H3C, a leading global IP networking solution provider, has announced that Phoenix TV has selected the company to upgrade its production and office networks at its new head office in Tai Po. H3C designed two network architectures for Phoenix TV – one for channel production and one for office operations – to provide a reliable platform supporting Phoenix’s video editing and production work along with multiple back office applications.
The production network will feature H3CÂ’s high performance switches, offering Phoenix TV 10G wire-speed capacity to meet the high bandwidth and reliability demands of digital video production. To meet the different requirements of Phoenix TVÂ’s office network, H3CÂ’s stackable power-over-Ethernet (PoE) switch will be installed to improve the availability and delivery of its back-office applications and networked services like IP telephony.
"As a partner, H3C really understood our requirements and provided a detailed product demonstration prior to installation that was tailored to match our needs. H3CÂ’s professional service and its advanced total network solutions are empowering our migration to full digital production. Our network systems, for production and back office, will have better response times and operate with higher efficiency," said Phyvid Lee, MIS Manager, Phoenix Satellite Television Co Ltd.
"H3CÂ’s 10G solutions are ideally suited to handle the bandwidth requirements of digital TV production. By leveraging the performance capacity and reliability of H3CÂ’s switches, Phoenix TVÂ’s new production network will be capable of delivering a fully digital media and entertainment environment to its customers without interruptions of system downtime," said Johnny Lam, Senior Sales Manager, H3C.
Digital Video Production Requires High Bandwidth and Reliability
In the Phoenix TV production network, H3CÂ’s powerful 10G backbone architecture support servers used by PhoenixÂ’s production teams. Redundant H3C S9508 10G routing chassis-based switches are being deployed in the production networkÂ’s core, offering Phoenix TV sub-second failover and no single-points of failure, which enables Phoenix TV to guarantee its commitment of 24x7 broadcasting service. H3CÂ’s solution adds its stackable S5600 gigabit-Ethernet switch in the access layer to support distributed Layer 3 routing and wire-speed switching capability. This delivers gigabit-to-desktop capacity for bandwidth-intensive networked services like video editing, digital video transmissions and channel and news broadcasting. The S5600 series switch features a distributed routing architecture and dynamic link aggregation technology to provide resilient connectivity between access switch and application server.
Secure Reliable Network Platform for VoIP and Office Automation
Phoenix TVÂ’s office network requires stable performance, multi-service capabilities and high availability for more than 500 voice-over-IP (VoIP) phones, office automation, email, data networking transmissions, video conferencing, and various other networked services. H3C is deploying two chassis-based S7500 switches series in the office networkÂ’s core and an S3600 series switch in the access layer of the office network to meet these application needs. The two S7500 series core switches offer Phoenix TV high availability and performance supporting a gigabit Ethernet backbone. The H3C S3600 series is a stackable PoE switch that will work with PhoenixÂ’s IP telephony system and its sophisticated VLAN and QoS features in order to deliver high flexibility and guaranteed voice quality.
"Using H3CÂ’s network solutions, Phoenix can improve the reliability, performance, and availability of its production and office networks. Phoenix TVÂ’s new networks are also very secure, owing to the numerous security features H3C packs into its products, including authorization on OSPF peering, 802.1x support, port security, ACL, Controller CPU protection and ARP detection," explained H3CÂ’s Johnny Lam.
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About Phoenix TV
Since it commenced broadcasting on 31 March, 1996, Phoenix Satellite Television has consistently pursued the objective of providing quality Mandarin programming to the global Chinese communities, with the ultimate objective of “shortening the distance between the Chinese around the world”, by providing a free flow of entertainment, news, and economic data in Mandarin Chinese. The dynamism of this massive market, combined with successful expansion strategies, has allowed Phoenix to develop into a multi-national media Group, which enjoys an excellent reputation and brand recognition around the world.
The GroupÂ’s five TV channels----Phoenix Chinese channel, Phoenix InfoNews channel, Phoenix Chinese News & Entertainment channel, Phoenix North America Chinese channel and Phoenix Movies channel----are distributed via AsiaSat-3S, China Sat-6B, Eurobird, Telsat-12, Directv, Echostar, G3-C, Satmex-6, and Bell ExpressVU. The GroupÂ’s footprint covers over 150 countries and regions in the Asia Pacific, Europe, America, Latin America, the Middle East and Africa.
Besides its television operations, the Group has also been diversifying to other media fields, including magazine publishing, new media, radio, outdoor advertising and education. To further develop advertising business on radio in mainland China, Phoenix Satellite TV and Beijing People’s Radio jointly formed the “Beijing Simulcast Communication Cooperation Ltd.” On June 8, 2006 China Mobile (Hong Kong) forged a strategic alliance with Phoenix Satellite TV in order to work together on marketing, promotion, content distribution, sales, service and new media applications.
Phoenix Satellite Television Holdings Limited was listed on the Hong Kong Stock ExchangeÂ’s Growth Enterprise Market (GEM) on 30 June 2000. As a consequence of its continued commercial expansion, Phoenix Satellite Television Holdings Limited shifted its listing to the Hong Kong Stock ExchangeÂ’s Main Board (Stock code: 2008) on 5 December 2008.
About H3C
As an innovative IP-based network architecture solutions provider, H3C aims to create maximum value for its global customers and partners by providing excellent service and quality products with a high performance to cost ratio.
Headquartered in Hong Kong, with research and development centres in China (Beijing, Hangzhou and Shenzhen), the company employs 4,800 people with more than half engaged in R&D. Additional information can be found at www.h3c.com.
Issued on behalf of H3C
by EBA Communications
For further information please contact:
Brian Paterson/Andy Wong (EBA): (852) 2537 8022
(email:brian.paterson@ebacomms.com/andy.wong@ebacomms.com)
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