(EMAILWIRE.COM, February 04, 2010 ) ATLANTA, GA – Electrifying audiences for years with their club appeal, The New Alliance is ready once again, to share their music with the world through the release of their newest single, “Beat Box.” The New Alliance received Billboard top ten success in 2007 with the release of their album “Going Digital” and the single “Tattoo,” and now the trio is back to prove there are no “one-hit-wonders” in this group. Now under World Live Entertainment & Management, The New Alliance metamorphosis has taken shape with new exciting Urban hip hop / rap / pop style along with the dirty snap The New Alliance was built on adding a top notch musical flair.
In the eyes of many, hip-hop can be seen as a source of a magical energy of sorts. The New Alliance has capitalized on this energy and used it as a way to convert their personal experiences into creative music.
Undergoing the struggles of living in a single-parent home, crewmember Blackout used rap as his inspiration and his escape. Instead of living up to the stereotype of what many anticipated, Blackout took full advantage of his time to develop his skills in free styling. At an early age he became interested in word play, embracing the depth of poetry and the energy of rock and roll. He made the two work together and translate into hip-hop. Blackout strives to inspire the younger generation of hip-hop like the greats of his time did for him.
P.O.P., whose name serves as an acronym for "Product of Poverty", contributes his unique skills to the flavor of the group's sound and he is also known as the rebel style-maker of the group. His versatile style is described as lyrical. Reminiscing on the past, he looks to a promising & successful future as he sets out on his continuous journey with The New Alliance and the creation of a music icon.
Skinny, small yet lyrically large and hard-hitting, brings the energy to the trio. He exudes confidence and compassion as a lyricist. Skinny has been writing the lyrics of his life since the age of 11, and understood at an early age that he needed to become a financial don for his family. Overcoming the odds with the grand music hustle, he has become an official street music ambassador.
