(EMAILWIRE.COM, February 08, 2010 ) Oklahoma City - Principal products or services, and their markets. The issuer conducts its operations through a series of five subsidiary companies, three of which are wholly-owned. Each subsidiary has a distinct business plan and ocus. At present, those subsidiaries and their respective plans may be summarized
as follows:
BluePush Ltd
BluePush is a proximity marketing company utilising Bluetooth technologies to deliver advertising or other content e.g. music tracks, sponsorsÂ’ messages to mobile handsets. The market place for this technology is extensive and and accordingly the business is focusing on venues where large crowds congregate and where the opportunity can be maximised by enabling other propositions to be deployed simultaneously.
The current focus is on:
• Sports Grounds and sports events
• Music Venues and Festivals
• Shopping Malls
• Railway Stations
BluePush is engaging with commission-based re-sellers to speed its route to market. OurTribes Limited OurTribes Limited generates revenues by building internet-based communities
(social networks) that are accessible over the internet by computer or mobile phone and then making the entire population within the groups of communities available to third party brands to place advertising on the web pages generated. The principal source of revenue is the shared advertising income generated by page
impressions. In addition further revenues are generated through supplementary activities that support the principal activity. These include fees for building and deploying software (sites), and digital downloads.
OurTribes provides the infrastructure to operate social networks both on the internet and on mobile phones or other mobile internet-enabled devices. The content within each of the social networks is unique and not replicated anywhere else . myspace or Bebo OurTribes is focused on a number of sectors and has had some success in the Music Industry and in Publishing, where there is sufficient visible revenue to make a compelling business case. However its activities are not limited, by technology or design, to these sectors and they will gradually move into other market verticals.
The major revenue source is advertising sales. Advertising is sold into the populations (inventory) within the various social networks created. In addition there are revenues generated by the design and build of sites and solution implementation. All services are built with, hosted and run through OurtribesÂ’ inhouse
technologies.
OurTribes deploys social networking and other integrated mobile applications e.g. ring tones with a view to utilising the relationship to create a ‘win win’ for the artists and OurTribes. Fundamentally, OurTribes improves the artists relationship with the fan-base, enabling more record or merchandising sales and then exploits
the population of fans to sell in advertising. To achieve this OurTribes has built a number of technology platforms that are proven and scaleable. The first example of a social network was launched in April 2008, for Kylie Minogue called ‘Kylie
Konnect’, which has already amassed over 10,000 fan sites, generating 20,000 monthly visits and 1 million ‘ad impressions’.
OurTribes has Chart Accreditation, which means that downloads that are made either to the mobile or online will count towards the chart position for the track.
This is an incentive for potential clients and creates a fully joined up proposition to ndependent artists. Effectively creating a digital music services label. As the networks grow the membership base owned by OurTribes, becomes valuable from an advertising perspective.
MailtheMarket Limited
MailtheMarket was incorporated in March 2009 following the sale of the Pure Promoter. MailtheMarket offers a complete and flexible software solution to add power to email marketing and SMS advertising through the platform created by Purepromoter called PureResponse. MailtheMarket helps its clients develop the
most effective way to display their email marketing messages, and focuses on its clients getting the highest send rates and lowest number of opt-outs as possible.
Electronic forms of communication, which includes Email, Electronic Brochures, Mobile Text Messaging (SMS) offer significant cost savings over traditional paper based alternatives. They also can provide better feedback statistics and, with detailed analysis of these statistics, the marketer normally can get better responses
from marketing campaigns.
The core component of the e-marketing solutions is a software application which allows customers to create, manage and deliver branded electronic sales, marketing and information messages. MailtheMarket derives income from the provision of
the software application (either on a rental basis, or via an outright sale and maintenance agreement) plus associated message delivery commissions and design / consultancy services. As an example, a typical or average customer might purchase the ability for three employees to access the on-line software and this
would allow that customer to create, manage and deliver between 1,000 to 2,000,000 email messages per month. The customer might also ask MailtheMarket to design email templates and seek consultancy as to how best to use electronic communications within its marketing mix or sometimes to provide a complete
managed service on behalf of the customer.
Once a customer has been acquired, the issuer benefits from a continuous on-going revenue stream from software rental (and/or maintenance) plus message delivery commissions.
MailtheMarket is operating in a rapidly expanding marketplace that is substantial and the nature of MailtheMarketÂ’s business is that it is of a repeat nature, which underpins the projected increase in revenues. Following the creation of its website and the creation of marketing collateral in the month of March, MailtheMarket began attracting interest from potential customers in April and as of the 16th June 2009, it has won 2 customers and has potential
customers trialing the system. MailtheMarket provides its potential customers to trial the product for 4 weeks ahead of commitment to purchase.
The number of electronic marketing messages overtook that of paper based alternatives in 2005 and is growing rapidly. Mobile marketing is still in its infancy but we believe it offers significant opportunities and is likely to outstrip Email messaging in the next few years. We believe that MailtheMarket is in a strategic position to exploit this fast growing marketplace. Furthermore, we believe the issuer will be able to leverage the
customer base of MailtheMarket in order to market and sell its other mobile applications and services.
Furthermore, Mail the Market will be utilized to attract new users to the Ourtribe’s Social Networks. It will work with the Ourtribes team to develop email newsletters to drive the “call to action” that will create more page impressions and therefore more revenue for the Ourtribes business.
Move2Mobile Limited
Move2Mobile Limited was incorporated in October 2002 and has operated as a virtual company based in the UK. M2M was established as a consulting and management company to identify, invest in, and, accelerate start-up and early stage businesses in the wireless and mobile related industries. M2M provides management, financial, commercial and other support to selected start-up and early stage ventures in the wireless and mobile space. M2M is well positioned to capitalize on its niche position as UKÂ’s foremost accelerator for early stage
wireless and mobile related companies.
The executives of M2M have variously worked for blue chip telecommunications companies; in venture capital & management; in a pan-European incubation company; and in corporate finance. Through these experiences they have been involved with a number of early stage software, internet and wireless related companies. They have also brought together an extended pool of over 20 experts with extensive knowledge and experience of the markets in which M2M and it clients operate.
M2M operates two distinct units: a consulting arm and a venture management operation. M2M aims to work at a break–even profitability as it invests any profits through “sweat equity” in the companies it provides services to. M2M has a number of companies in its share portfolio that are early stage companies in the mobile entertainment and application part of mobile. M2M has a strong and entrepreneurial management team with proven technological, commercial and financial skills and experience in a wide range of industries, but in particular in the telecommunications and wireless related sectors – the companies within M2M’s portfolio operate in mobile entertainment; mobile applications; telematics; and wireless platforms. To date, M2M has worked with over 150 companies/entrepreneurs since it was founded and is currently continuing to work with many of those. It has generated or is generating investments in 11 companies with possible pending agreements to take investments in another 4 opportunities.
Tracebit
Tracebit is a pioneer in mobile phone game development company founded in Finland in 1996. Tracebit's portfolio consists of over 30 high-quality downloadable Java-games. The games support GSM handsets from all the major manufacturers nand are available in 50 countries worldwide, through major carriers and portals,
including Vodafone, Orange, O2, Jamba!, T-Mobile and China Mobile. Tracebit focuses on producing creative branded and original content, titles including David Coulthard GP, Moomin Adventures, Scott Dixon Racing, The Village, WW2 - Battle for Europe and Going Home
a)MobiVentures Ltd. This entity is owned 100% by the issuer. It will be
included in the financial statements to be provided in a later attachment to this disclosure statement. It is a UK holding company. At present its operations, assets, and financial results are not material to our overall operations.
b) Oy Tracebit Ab. This entity is owned 100% by the issuer. It will be included in the financial statements to be provided in a later attachment to this disclosure statement. It has developed more than 30 original games and applications for mobile phones and simultaneously created a global network of sales channels. At present its operations, assets, and financial results are not material to our overall operations.
c) Move2Mobile Ltd. This entity is owned 100% by issuer. It will be included n the financial statements to be provided in a later attachment to this disclosure statement. It was established as a consulting and management company, and is the UKÂ’s foremost accelerator for early stage wireless and mobile related companies. It has generated investments in 12 companies.
d) MailtheMarket Ltd. This entity is owned 100% by the issuer. It will be included in the financial statements to be provided in a later attachment to this disclosure statement. It provides low cost e-mail and text messaging (SMS) marketing campaigns to businesses and agencies, by reselling a complete and flexible software solution. At present its operations, assets, and financial results are
not material to our overall operations.
e) OurTribes Ltd. This entity is owned 80% by the issuer. It owns a suite of technologies that allows the easy creation of Social Network Sites on both mobile and the internet, and music sales from its technologies are accredited for UK music chart sales and position.
MobiVentures Investments Ltd. This entity is owned 100% by the issuer. To hold the investments of companies where the shareholding is less than 50%. It has subsequently made 2 investments, in Ubudo, Ltd and BluePush, Ltd. At present its operations, assets, and financial results are not material to our overall operations.
We are subject to general business regulations and laws, as well as regulations and laws directly applicable to the Internet. As we continue to expand the scope of our properties and service offerings, the application of existing laws and regulations relating to issues such as user privacy, defamation, pricing, advertising, taxation, gambling, sweepstakes, promotions, financial market regulation, consumer protection, content regulation, quality of products and services, and intellectual property ownership and infringement can be unclear. In addition, we will also be subject to new laws and regulations directly applicable to our activities. Further, the application of existing laws to the Issuer regulating or requiring licenses for certain businesses of our vendors including, for example, distribution of pharmaceuticals, alcohol, tobacco or firearms, as well as insurance and securities brokerage and legal services, can be unclear. Any existing or new legislation
applicable to us could expose us to substantial liability, including significant expenses necessary to comply with such laws and regulations, and dampen the growth in use of the Web.
Several federal laws, including the following, could have an impact on ourbusiness. The Digital Millennium Copyright Act is intended, in part, to limit the liability of eligible online service providers for listing or linking to third-party websites that include materials that infringe copyrights or other rights of others.
The Children's Online Protection Act and the Children's Online Privacy Protection Act are intended to restrict the distribution of certain materials deemed harmful to children and impose additional restrictions on the ability of online services to collect user information from minors. In addition, the Protection of Children From Sexual Predators Act of 1998 requires online service providers to report evidence of violations of federal child pornography laws under certain circumstances. Such legislation may impose significant additional costs on our business or subject us to additional liabilities.
Number of shares or total amount of the securities outstanding for each class
of securities authorized
(i) Period end date: October 31, 2009
(ii) Number of shares authorized 300,000,000 common shares
5,000,000 preferred shares
(iii) Number of shares outstanding 270,300,481 common shares
0 preferred shares
(iv) Freely tradable shares (public float) 15,160,267 common shares
0 preferred shares
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Forward-Looking Statements - Safe Harbor:
Certain information discussed in this press release may constitute forward-looking statements within the Private Securities Litigation Reform Act of 1995 and the federal securities laws. Although the Company believes that the expectations reflected in such forward-looking statements are based upon reasonable assumptions at the time made, it can give no assurance that its expectations will be achieved. Readers are cautioned not to place undue reliance on these forward-looking statements. Forward-looking statements are inherently subject to unpredictable and unanticipated risks, trends and uncertainties such as the Company's inability to accurately forecast its operating results; the Company's potential inability to achieve profitability or generate positive cash flow; the availability of financing; and other risks associated with the Company's business. The Company assumes no obligation to update or supplement forward-looking statements that become untrue because of subsequent events.
