Whey Protein is widely used in industries like healthcare, personal care, food, nutritional, feed and pharmaceutical industry. Growing popularity of whey protein is due to its advantages like stress reduction, diet support, improvement of immune system, cancer fighting capacity and mass gain and fat loss.
Whey protein provides various anabolic benefits such as increased muscle growth and muscle protein synthesis which supports the sports nutrition sector. Whey protein is efficiently and effectively replacing milk in various food products including infant nutritional food, weight-management supplements and nutritional beverages.
The market for whey protein is mainly driven by its widespread application in various product sectors such as functional foods, bakery, confectionery, dairy, ice cream and other sectors. Other factors driving the market are rising disposable incomes, increasing health conscious consumers and more number of health clubs and fitness centers. High manufacturing cost associated with whey protein is restraining the market growth. The Global Whey Protein market is segmented on the basis of type into Whey protein concentrate (WPC), Whey protein isolate and Whey protein hydrolysate. WPC, which is high in lactose and low in protein, leads the market with highest number of shares. It is mainly used in the production of nutritional supplements and protein beverages. On the basis of application the market is segmented into Dairy, Bakery, Dietary supplements, Confectionery, Pharmaceuticals and Instant formula. Dietary supplements sector is the largest segment and expected to remain the same in the forecast period.
Based on geography the market is analysed under various regions namely, North America, Latin America, Europe, Asia-Pacific and Middle-East & Africa. North America has largest market share for whey protein products, which is closely followed by Europe. Asia-Pacific is the fast growing whey protein ingredients market due to the increasing number of health conscious consumers and rising disposable income.
Some of the key players influencing the whey protein market are Agropur MSI, DMK Group, Arla Foods, Hilmar Cheese Company, Glanbia, American Dairy Products Institute, Davisco Foods International, Inc., Milk Specialties Global, and Maple Island, Inc.
Market Segmentation By Type Whey protein concentrate (WPC) Whey protein isolate Whey protein hydrolysate
By Application Dairy Bakery Dietary supplements Confectionery Pharmaceuticals Pharmaceuticals
The Whey Protein Market study offers the following deliverables: • Regional and country-level analysis that provides an innate perspective of European region and the aforementioned countries • Meticulously identifying the key areas of market growth by providing market size forecasts and y-o-y estimations at a Segment-level analysis • Explanations of key drivers, restraints, opportunities, and challenges (DROC) in the market and their impact on shifting market dynamics • Study of macro and micro environmental factors that affect the European market presented in the form of PESTLE and Porter’s Five Forces Analyses • Company overview, product portfolios, key financial information (subjected to availability), SWOT analysis and analyst overview of the key market players operating in the region • Competitive landscape analysis listing out the mergers, acquisitions, collaborations in the field along with new product launches, comparative financial studies and recent developments in the market by the major companies • Expertly devised Market Outlook - Investment opportunities to provide both individuals and organizations a strong financial foothold in the market
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