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Palm Sugar Market Is on the Rise Owing to Rising Demand for Healthy Food Products

(Entertainment-NewsWire.com, March 14, 2018 ) Palm sugar is a natural sweetener derived from the sap of any variety of palm trees. It is gathered as sap, and then bubbled in colossal vats to make either a sticky sugar substance or hard solid pieces of sugar otherwise called Jaggery. Though palm sugar is not as sweet as white sugar it is more beneficial to the health owing to its low glycaemic index.

Palm sugar is generally packed in tins and containers and is majorly used in south-east Asia as a part of desserts, cakes and sauces.

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Developing interest and prevalence among purchasers in natural food items, growing health consciousness, expanding interest for more advantageous alternatives for regular sugar, and increase in demand for baked food products are the major driving factors of the market. The advent of online shopping has also made it more accessible to the consumers.
There is a rising interest in manufacturers to leverage the uniqueness of the palm sugar and create a profitable market out of it.

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The major challenges of the market currently are lack of awareness towards other alternatives for the regular sugar and lack of infrastructure to produce palm sugar on a large scale.
Geographically, South Asia has been the biggest market for palm sugar owing to the extensive availability of palm trees and to the existing culture of using palm sugar. African region also has a noticeable market for palm sugar. In both North America and Europe, there is an increasing demand for palm sugar owing to the health benefits it offers in comparison to the regular sugar.

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Some of the significant manufacturers of palm sugar include Real Raw Food, Felda Global Ventures, American Key Food Products, Taj Agro Products, Palm Nectar Organics, Royal Pepper Company, Wholesome, Big Tree Farms, Thai taste, Seven hills and Biona.

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