(Entertainment-NewsWire.com, April 16, 2018 ) Food manufacturing industry is becoming increasingly competitive. Consumers have a wide variety of options to choose from and their eating habits have become more experimental. Choice and price competition means manufacturers cannot rely on consumer loyalty alone. Salad dressing and mayonnaise is consumed by a considerable amount of customers and forms the highest consumed category of food dressing worldwide. Salad dressing includes condiments such as cheese, nuts cream, and sauces to improve their taste whereas mayonnaise is a thick creamy sauce made of egg vinegar, oil, yolk, and lemon juice. It is commonly used as a relish or a condiment in sandwiches, salads, burgers etc.
Food scientists utilize salad dressings and mayonnaise for a range of food preparations. Thus, marketing salad dressing as a finishing sauce or condiment is a trend in this market, allowing dressing manufactures to target sandwiches, appetizers, main course apart from mere salads. Consumer taste has become more sophisticated thus raising the demand for various types of dressings. To keep up with changing consumer interests and demands, food manufacturers are under pressure to innovate. Along with convenience food products with longer shelf life consumers seek intricate food products with exotic and ethnic taste. Moreover, consumer demand for food products consisting of organic and natural ingredients, aiding weight loss and carrying health benefits is on a rise. These trends have positively influenced the salad dressing and mayonnaise market.
Health and obesity issues have raised the demand for healthy food products like salads and are likely to positively impact the salad dressing and mayonnaise market. The market is projected to grow due to growth in demand for convenience, ready to eat and nutritional food products. Salad dressings and mayonnaise also improves the taste of food and will serve as a driver for this market. Growth in food and beverage industry along with growing demand and awareness among consumers is estimated to spur the market growth. Additionally, attractive packaging conjoined with product innovation is estimated to set future market growth.
Unfavourable government regulations related to manufacturing labelling time to market is likely to hinder market growth.
This market is broadly classified into two categories – by type and by application. On the basis of type it is segmented into Salad Dressings, Mayonnaise and others. By application it is segmented into daily use, food industry and others.
By geography this market is classified into Asia Pacific, Latin America, Europe, North America, and Middle East and Africa. North America and Europe are assumed as developed market and are anticipated to witness significant growth in the forecast period. The presence of a large number of players in these regions is likely to accelerate the growth of the market. Moreover, the rising focus of key players on enhancing their market presence across the globe is estimated to encourage the growth of the market in the Latin America and Middle East regions. Furthermore, the rising popularity of fast food in emerging economies is one of the primary factors predicted to encourage the growth of the Asia Pacific market for salad dressing and mayonnaise. The changing food habits and the rising disposable income of consumers are projected to drive the demand for salad dressings and mayonnaise across Asia Pacific throughout the forecast period.
Some of the prominent players operating in the market are Tostito’s Salsa, Kraft Foods Group Inc., French’s Classic Mustard, Best Foods Mayonnaise, Hellmann’s, Inc., and Heinz.
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