(Entertainment-NewsWire.com, July 18, 2018 ) "TrendSights Analysis: Authenticity & Heritage", explores what the trend is, why it is important, who is most influenced by it, and how brands and manufacturers can capitalize on it. The research concludes by identifying where the trend is heading next and how long it will last.
Authenticity & Heritage refers to the story and genuineness of brands or products, which are based on formulations, production methods, and brand history. As such, consumers are interested in brands with a compelling backstory. The Authenticity & Heritage trend is growing in importance as consumers increasingly seek more genuine experiences and interactions with brands. This interest in Authenticity & Heritage appears to extend across a wide range of consumer groups and sectors, particularly within the food, beverage, and personal care sectors, presenting significant opportunities for producers.
Scope:
- 52% of consumers completely or somewhat agree that the older the brand, the better the quality.
- 36% of consumers globally say authenticity would encourage them to pay a premium for high-end products.
- 52% of consumers globally agree that products from the past are better than the ones available now.
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