(Entertainment-NewsWire.com, August 08, 2013 ) Calgary, Canada -- In May, the BlackBerry company announced it would introduce devices that would be noted as Q5. Unlike previous models like the Q10 and Z10, it seemed it would be lower-priced of a better system that would fit into emerging markets easier, with plastic exterior and isolated buttons.
Instead of being released exclusively overseas, Canadians may now be able to get their hands on the phone as well. The BlackBerry Q5 make its way to stores in Canada on August 13.
The news is a welcome headline for some fans of the product. Many Yahoo! Canada readers were notably upset when they heard that the device would not be available to them.
“The Q5 is the phone that I would ideally purchase as my next phone. Bring it to the Canadian market soon please. I currently have a Curve 9320, it does all I need in a phone. If Blackberry needs a tester I'm on board lol.” – R.L.
“Seriously this is part of BlackBerry's and many other companies problems. They will sell the cool, cheaper products worldwide when back home in North America we get ripped off with expensive junk.” – Kayori
“should be available in Canada 1st!!!!!!!!!!!!!!!” – VIOLET G
The feeling is not universal, however. John-Kurt Pliniussen stated that the decision “makes no sense,” when he talked to Global News. Pliniussen should know. He is a marketing expert after all.
Pliniussen stated that the release of the phone in North America was not in the original plan as the company noted it would focus on emerging markets rather that solidified ones.
“It was not a misconception. They were clearly going for that market – they needed more market share and you can only gain market share in markets that are emerging – North America isn’t emerging,” Pliniussen said to Global.
“Can they go over there with a low-cost phone and get into markets where they have some perceived credibility – that was their plan, without a doubt and it made sense… on paper.”
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