(Entertainment-NewsWire.com, October 03, 2013 ) Frank Rumbauskas, author of the New York Times best-seller "Never Cold Call Again," says he gets endless emails and letters from people who, for some unknown reason, are extremely angry at the fact that he advocates against cold calling and teaches modern prospecting strategies instead.
In response to those people, Rumbauskas has presented the top 5 reasons to cold call. He says:
1. You are a masochist.
Masochist (noun): The tendency to derive pleasure from one's own pain or humiliation.
2. You are addicted to the struggle.
Psychologists have identified the fact that many people stay poor or in otherwise bad circumstances because they are addicted to their own struggle.
3. You want to stay poor.
You have some type of moral or ethical objection to wealth and prosperity.
4. You work for an idiot.
Your boss is a dummy who wants you to keep cold calling with no regard to the fact that the less you sell, the less he makes.
5. You are already rich.
Since you don't need to make any sales or even keep your job, you cold call all day to pass the time.
What does he suggest instead?
"With the Internet, social media, sites like LinkedIn, and of course over a dozen other effective lead-generation strategies available that don't even involve the Internet, there is no excuse for cold calling. If you ask me, cold calling is a lazy response from someone who hasn't educated himself on what really works in today's economy!"
