(Entertainment-NewsWire.com, October 04, 2013 ) Houston, TX -- Guitarstrapworld.com today announced the launch of their brand new e-commerce site. This all-new site offers discriminating guitarists a single source for unique guitar straps
Owned and operated by true guitar fanatics, the site currently the finest North American and European handmade guitar straps. Souldier, Couch, Red Monkey, Jodi Head, Richter and Get'm guitar straps are the lead products of the site. The product criteria is also based on unique design, comfort, functionality and exciting design. The site is the brainchild of Houston music business pros Randy Lutz and Doug Mattice.
"Professional players, collectors and true guitar enthusiasts don't want to go to the big box chain store and scrounge through the rack of typical, mundane choices they offer. They want something special unique - something with a story behind it.", says Doug Mattice.
Randy Lutz adds, "A special guitar is a significant investment and our customers desire a like product to compliment their prized instruments."
Lutz and Mattice studied the boutique guitar market thoroughly and discovered this missing element. Vintage and Boutique guitar owners are uncommon consumers that seek products that compliment their significant in these valuable collectables.
Guitarstrapworld.com offers discounted pricing on every strap as well as free shipping within the continental U.S.. It's a strict policy to never "nickel and dime" the customer. Also, with every strap sold, they throw in a pair of hard-to-find beer gasket washers to help keep your guitar safe and sound.
With increased interest in web shopping and positive overall economic data, the principals anticipate a strong Holiday shopping season. There is a National print ad campaign underway as well as additional media efforts.
About Guitar Strap World
Guitarstrapworld.com is based in Houston, Texas and is the world's only seller of handmade guitar straps and only handmade guitar straps.