(Entertainment-NewsWire.com, December 11, 2013 ) Arklow, Co. Wicklow -- Vibe Strings Phosphor Bronze Acoustic Guitar Strings were launched to market on Amazon.com in May this year. Since then, sales have being rising and the Vibe Strings community has been growing. That a press release issued recently has been picked up and published online by Yahoo News is a measure of that success.
After just six short months, Vibe Strings has become well known for its acoustic guitar strings range which bring a new tone and feel to the music of professional and amateur guitarists. Choosing to sell exclusively in the USA on Amazon.com, Vibe Strings have tapped into the Amazon culture where customers buy goods and are encouraged to leave feedback and reviews for prospective buyers of the same products on the site. This strategy has paid off for Vibe Strings in building brand-awareness as it gathers 5-star reviews for both their phosphor Bronze acoustic guitar strings range and for their customer care.
Reaching a large and diverse audience will certainly raise brand awareness for Vibe Strings but engaging with that audience steers their success. Vibe Strings works actively with its customers, encouraging them to leave feedback, share their Vibe Strings experiences and upload their music to their Facebook Page (http://www.facebook.com/vibestrings)
"This engagement feeds directly into our product development. We're currently testing our range of nylon strings which we expect to release to market in 2014 and have begun to develop our electric guitar string range based on feedback and comment coming directly from our customers. Without conversing with our customers we will always run counter to our goal." says Fran Gaffney, Vibe Strings Founder.
Industry comment and customer feedback are the cornerstones of the Vibe Strings Facebook page where tutorials and videos are regularly posted. Content is curated with an ear to their customer's voice and to their guitar. Reviews on Amazon.com mention the care the customer experiences in dealing with Vibe Strings which begins from the moment they appear on Vibe Strings radar, whether that be through a purchase on Amazon.com or by simply asking a question on the Vibe Strings website or facebook page. Vibe Strings is a young brand but it is an energetic and experimental brand which seem to sit well with its community of loyal followers.
About Vibe Strings
VIBE STRINGS is an Irish company manufacturing strings in New York for the USA market. With more than 40 years experience in crafting string excellence, the company offers a range of acoustic phosphor bronze guitar strings through Amazon.com. More product information and further news on the expanding range of strings available from Vibe Strings can be found on the company website, Facebook Page, Twitter and Pinterest.
