(Entertainment-NewsWire.com, October 15, 2014 ) St. Paul, MN -- MAC Music Accessories today announced financial results for the third quarter ended September 30, 2014. Net revenues increased 800% in the third quarter of 2014 compared with net revenues in the prior year's period.
Third quarter guitar tuner net revenues increased 750% compared with the same period of the prior year, driven by expanded demand in acoustic guitar category. Sales remained strong in electric and bass guitar categories as well. The addition of a second product – an acoustic guitar strap button - late in the quarter accounted for the balance of the year-over-year increase.
Stacey Marmolejo, President of MAC Music Accessories, stated, "The momentum we're experiencing shows no signs of stopping. While we continued to see more demand for our core product, the SpeedPro guitar tuner, we are also encouraged by the brand response we are seeing for our acoustic guitar strap button. We believe what drives sales of the guitar tuner is our industry-exclusive three-year-guarantee which we include with the purchase."
Marmolejo went on to add, "Amazon has been a terrific retail partner for us. Our Companies share a common belief in superior customer service. Between their liberal return policy, free shipping through their Prime membership and customer service reps available 24/7, we couldn't find a better company to sell our product and represent us than Amazon."
Based on current visibility, the Company anticipates 2014 net revenue growth of 900% to 1000% over 2013.
Ms. Marmolejo concluded, "The enhanced visibility and execution of our guitar tuner growth engine and the gift-giving appeal of the acoustic guitar strap button going into the Christmas holiday gives us great conviction in achieving our annual financial targets. Additionally, we are on plan to release our third product in time for the Christmas season, which we believe will contribute significantly to our year-end sales."
About MAC Music Accessories Company
MAC Music Accessories is a Minnesota based company started by a group of musicians. The company manufactures and retails simple and reliable accessories for acoustic, electric and bass guitars. Available exclusively online at Amazon.com, MAC Music Accessories manufacturers the only clip on guitar tuner that comes with a free three year guarantee.
