The company is not looking for children models of any particular look; just an average looking child between the ages of 3 and 5 who truly enjoys playing with the medical kit. "We want natural, true shots," stated the CEO. The CEO is hoping to form strategic alliances with marketing and modeling agencies in order to develop highly effective advertising, sales copy and packaging content.
The images can include a group of children interacting and collaborating with one another; this will highlight the fact that the toy can be played by more than one person. The video content must include several shots of the toy bringing to attention the alternating nature of the lights. The video content must also convey the many different sounds that the toy makes including sounds of medical machines, people and familiar musical tones. In some scenes, the children will be asked to act out how the medical kit can complement other toys that children generally have at home such as dolls and teddy bears. The CEO hopes that children actors will sing along and genuinely laugh and show delight in response to the many features of the medical kit. "Of course we will give each child one free toy to take home and show their siblings, friends and doctors," said the CEO.
About Play Basics
Play Basics which is based in Springfield, Virginia, is an emerging company that caters to the imagination of children by introducing captivating children's products.
