(Entertainment-NewsWire.com, February 27, 2016 ) Porridges, made up of barley, used to be a major breakfast meal, which is now replaced by fiber rich cereals. Breakfast cereal has become a nearly irreplaceable product of modern kitchen, owing to busy lifestyle and rapid modernization.
Various lifestyle disorders such as high cholesterol, diabetes, obesity and growing cardiac issues have led people to consume low cholesterol and fiber rich nutrient food. Further, the factors such as tough dietary preferences and demanding lifestyles are also contributing to the growth of the global breakfast cereal market. Breakfast cereals are considered to be a healthier choice over meats. The types of breakfast cereals marketed for children are fruity pebbles, sugar crisps, and cap’n crunch. Cereals serve as a convenient option for breakfast as compared to traditional home cooked breakfast; and it is also being consumed as snacks and fillers between meals. Ready-to-eat cereals such as cornflakes and muesli are preferred breakfast choices in North America and European regions, characterized by less preparation time and high demand for gluten free products.
Various product types available in the global breakfast cereals market include wheat ingredient, corn ingredient, barley ingredient, oat ingredient and rice ingredient. The global breakfast cereals market can be broadly categorized as hot cereals and ready-to-eat (RTE) cereals. Further, ready-to-eat (RTE) cereals include multi-cereal flakes, cereals high in fiber, cornflakes, mueslis, and other wheat bran cereals. No preparation is required for ready-to-eat cereals and can be consumed directly; whereas, hot cereals requires preparation before consumption. The consumption of ready-to-eat cereals is more compared to hot breakfast cereals. Increasing number of convenience stores, growth of breakfast cereals in Asia-Pacific region, growing brand visibility, rising adoption of western food culture and increasingly shifting breakfast habits towards a healthier breakfast choices are some of the factors driving the growth of the global breakfast cereals market. New taste with different flavors, increasing obesity concerns and increasing new consumer groups extends further growth opportunities for global breakfast cereals market.
Presence of alternative breakfast products, sourcing of raw materials (such as palm oil at large scale) by cereal producers, increase in production costs (expensive manufacturing of gluten free products), priority of alternative breakfast options (such as toasts, cereal bars, fruits, eggs and others), and rising prices of products are some of the factors creating hindrances for the global breakfast cereals market.
Geographically, North America dominated the global breakfast cereals market in 2014; followed by Asia-Pacific. Asia-Pacific region is expected to be the fastest growing breakfast cereals market during the forecast period, attributed to intensifying disposable incomes, changing consumer preferences towards healthy breakfast options and innovative marketing. Some of the major competitors of the global breakfast cereals market include, General Mills, Inc., Kerry Group Plc, Sunopta Inc., Associated British Foods Plc, PepsiCo, Kellogg Co., Cereal Partners Worldwide (CPW), The Weetabix Food Company, Ralcorp Holdings, Inc., Post Holdings.
About P&S Market Research
P&S Market Research is a global market research and consulting company. We provide market research reports, industry reports, business intelligence and research based consulting services across a range of industries.
With the help of our professional corporate relations with various companies, our market research offers the most accurate market forecasting. Our analysts and consultants interact with leading companies of the concerned domain to substantiate every single data presented in our publication. Our research assists our client in identifying new and different windows of opportunity and frame informed and customized strategies for expansion in different regions.
Contact: Abhishek Executive – Client Partner 347, 5th Ave. #1402 New York City, NY - 10016 Email: enquiry@psmarketresearch.com US/ Canada Toll-Free: 1-888-778-7886 Web: https://www.psmarketresearch.com
