(Entertainment-NewsWire.com, March 23, 2016 ) New York, NY -- Mimi's & Fifi's Wine Accessories has launched a profile on social networking site Pinterest as a way to reach and appeal to a broader segment of consumers.
"Pinterest has one of the most engaged and passionate user bases of any social network," a spokesperson for the company said. "They have loyal users who match up well with our products."
More than 42 percent of women who use the Internet in the United States use Pinterest, and 13 percent of men do so. In all, more than 47 million of the services 176 million users are in the U.S. That skew towards women matches a similar trend in wine consumers, as about 55 percent of wine drinkers in the U.S. are women.
"We want to be active on platforms where potential customers are," the spokesperson said. "Some of them are very clear, such as Facebook, which is still the most used social network. But we're carefully considering other platforms, such as Pinterest, where potential customers are active."
Mimi's & Fifi's Wine Accessories has a presence on several social networks, including Facebook, Google+, YouTube and, now, Pinterest.
The company, which makes and sells premium, luxury wine accessories and bar tools and accessories, announced recently that its first product has entered manufacturing. The Mimi's & Fifi's Wine Accessories Wine Aerator Decanter is designed to give the benefits of decanting in the time it takes to pour a glass. The wine aerator decanter will be available for purchase in the near future (http://www.amazon.com/Wine-Aerator-Decanter-Premium-Elegant/dp/B01BZEFGPI).
"This is a very exciting time for the company," the spokesperson said. "We're preparing for the launch of our first product, and we're building up our presence on the web and on social networks. We can't wait for the future."
Mimi's & Fifi's Wine Accessories is a manufacturer and online retailer of luxury wine accessories, such as wine aerator decanters, wine bottle openers and corkscrews, wine racks, wine glasses, and more (http://www.mimisfifis.com)
