"We love this city and that's one of the reasons we founded our company here," a spokesperson for the company said. "As a way of showing our love, we're reaching out to other New York residents, and sending our hundreds of promotional postcards each day to different neighborhoods."
The postcard mailings are part of the company's ongoing marketing strategy to introduce consumers to the brand's products, which are designed to be high quality but affordable. By sending the postcards to New Yorkers, the company wants to reach people who might be interested in wine but have always been intimidated by the cost or the seemingly complicated rituals around wine drinking, the company's spokesperson said.
"We want to make wine drinking and wine culture more affordable to take part in and more accessible, as well," the spokesperson said. "Our product offerings and the materials we're producing for our website are designed to demystify wine while also giving anyone who is interested the chance to elevate their wine drinking experience."
Mimi's & Fifi's Wine Accessories currently offers three products. Its Classic Wine Aerator Decanter offers the enhanced aroma and smoother finish of decanted wine, but in far less time. Its rabbit wine opener makes removing the cork from a wine bottle faster and easier than other kinds of corkscrews. Its wine aerator pourer aerates wine while it's being poured, helping to improve the taste and smell.
"We offer a great range of products right now, all of which will make anyone's wine drinking experience more enjoyable," the spokesperson said. "We're going to keep working on different ways to let the public know about what we offer, and the promotional postcards we're sending to New Yorkers is a great example of that."
Mimi's & Fifi's Wine Accessories is a manufacturer and online retailer of luxury wine accessories, such as wine aerator decanters, wine bottle openers and corkscrews, wine racks, wine glasses, and more (https://www.mimisfifis.com)
