Americans flocked to Canada for tourism in 2015, reaping the benefits of the weaker Canadian dollar, and this trend is expected to continue in 2016. International arrivals increased by 6.3% in 2015. As Canada is an oil exporting nation, the fall in oil prices globally is hurting its economy and adversely impacted domestic and outbound tourism in 2015.
Key Findings Canadas inbound tourism market registered strong growth in 2015 while outbound tourism contracted. Inbound trips increased by 6.3% in 2015, totaling 18.2 million, while international departures declined by -2.5%. This can be attributed to a weak Canadian dollar, which made travel to Canada cheaper for Americans. At the same time, international travel for Canadians became costlier, which adversely impacted outbound travel. This effect is largely seen in the US, which is the biggest source and destination market for Canada. International arrivals from the US increased by 7% in 2015, while departures to the US fell by -3%. With outbound becoming costlier, domestic tourism is expected to benefit over the coming years. Domestic trips are projected to grow at a CAGR of 4.3% over 20152020 to reach 142.8 million by 2020. International departures are expected to grow from 32.6 million in 2015 to 38.5 million in 2020, while inbound trips are expected to grow at an average annual rate of 4.7% reaching 23 million by 2020. Canadas relaxed visa rules in recent years will continue to support the growth
The LCC airlines market in Canada is expanding with new players entering. Four new airlines NewLeaf Travel, WOW Air, Jetlines, and Jet Naked are expected to commence operations in 2016. Of these, three airlines plan to serve underserved routes. Low fuel prices will help and, with the weak Canadian dollar, many people are likely to holiday within the country and may prefer low-priced domestic trips
In 2015, Vancouver became the top hotel market in Canada, followed by Toronto. The city is leading in terms of occupancy rates and growth in REVPAR. Furthermore, its growing appeal as a conference and convention spot, and rising disposable incomes in British Columbia are driving overnight visits to the city. The weak Canadian dollar also helped Vancouver attract more American tourists
Synopsis Canadeans report Travel and Tourism in Canada to 2020 provides detailed information on the countrys tourism sector, analyzing market data and providing insights. This report provides a better understanding of tourism flows, expenditure, and the airline, hotel, car rental, and travel intermediaries industries.
What else does this report offer?
Historic and forecast tourist volumes covering the entire Canadian Travel & Tourism sector
Detailed analysis of tourist spending patterns for various categories, such as accommodation, sightseeing entertainment, foodservice, transportation, retail, travel intermediaries, and others
Analysis of trips by purpose and mode of transport, and expenditure across various categories including domestic, inbound, and outbound tourism, with analysis using similar metrics
Analysis of the airline, hotel, car rental, and travel intermediaries industries by customer type leisure and business travelers
ReasonsToBuy Make strategic business decisions using historic and forecast market data related to Canadas Travel & Tourism sector
Understand the demand-side dynamics within the industry to identify key market trends and growth opportunities
Direct promotional efforts to the most promising markets by identifying the key source and destination countries
Domestic Tourism Market summary and key developments in Canadian domestic tourism market Historical and projected figures for domestic trips and domestic expenditure in Canada Domestic trips trips by purpose of visit and by season, average length of trip and overnight stays
Inbound Tourism Market summary and key developments in Canadian inbound tourism market Historical and projected figures for inbound trips and inbound expenditure in Canada Tourist arrivals from top 10 countries to Canada Inbound trips trips by purpose of visit and mode of transport Inbound trips average length of trip and overnight stays
State Tourism Market Data for Ontario, British Colombia, Quebec, Alberta, Nova Scotia, New Brunswick
Outbound Tourism Market summary and key developments in Canadian outbound tourism market Historical and projected figures for outbound trips and outbound expenditure in Canada Tourist departures to top 10 countries from Canada Outbound trips trips by purpose of visit and mode of transport Outbound trips average length of trip and overnight stays
Airlines Market summary and key developments in Canadian airlines industry Revenues and seats sold in Canadian airlines market Low cost airlines in Canadaseats available, seats sold and load factor Low cost airlines in Canadatotal revenue and revenue per customer Low cost airlines in Canadarevenue generating passenger kilometers versus kilometers available Full service airlines in Canadaseats available, seats sold and load factor Full service airlines in Canadatotal revenue and revenue per customer Full service airlines in Canadarevenue generating passenger kilometers versus kilometers available Charter airlines in Canadaseats available, seats sold and load factor Charter airlines in Canadatotal revenue and revenue per customer Charter airlines in Canadarevenue generating passenger kilometers versus kilometers available Competitive landscape
Hotels Market summary and key developments in Canadian hotel industry Revenues, room nights available and revenue per available room in Canadian hotel industry Hotel establishments by category and available hotel rooms by category in Canada Budget hotels in Canadarevenues, room occupancy rates, room nights available and room nights occupied Budget hotels in Canadarevenue per available room and revenue per occupied room Budget hotels in Canadarevenue by customer type and guests by customer type Midscale hotels in Canadarevenues, room occupancy rates, room nights available and room nights occupied Midscale hotels in Canadarevenue per available room and revenue per occupied room Midscale hotels in Canadarevenue by customer type and guests by customer type Upscale hotels in Canadarevenues, room occupancy rates, room nights available and room nights occupied Upscale hotels in Canadarevenue per available room and revenue per occupied room Upscale hotels in Canadarevenue by customer type and guests by customer type Luxury hotels in Canadarevenues, room occupancy rates, room nights available and room nights occupied Luxury hotels in Canadarevenue per available room and revenue per occupied room Luxury hotels in Canadarevenue by customer type and guests by customer type Competitive Landscape
Car Rental Market value of car rental industry in Canada Car rental value in Canada by rental type and location, and average revenue per day Car rental in Canadafleet size, rental days and market utilization rate
Travel Intermediaries Market value of travel intermediaries industry in Canada Travel intermediaries online revenues and in-store revenues by provider
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