(Entertainment-NewsWire.com, April 25, 2016 ) San Jose, California -- Feeney Fine Writing Instruments has announced that the company will be increasing their marketing strategy to include the Google AdWords program. They feel that their Classic Edition fountain pens have the quality and aesthetics to create a large boost in brand recognition and resultant sales. They feel that the recent enrollment in the Vendor Express program from Amazon coupled with Google's AdWords will give them an exponential growth period rolling into the summer and into the fall selling season.
The company has been using Amazon's Sponsored Ads program to get more marketing exposure and the addition of Google AdWords provides a greater boost. Both programs use the Pay Per Click method where the customer clicks on an attractive ad and then has the option to purchase the product. The merchant pays a fee for every consumer click of their ad. They feel the marketing costs of the PPC method will be the most cost effective and productive method of building their Brand recognition.
Mike Feeney, co-founder of the company had this to say about the recent increase in marketing and the expansion into the Vendor Express program: "Last fall we started our testing and marketing procedures with the Classic Edition. We know fountain pens and the weaknesses that can arise after the first couple of weeks of use and the areas of breakdown as the pen gets used on a regular basis. Our Stainless Steel and Matte Black pens both have been a winner in performance and reliability. We're ready to move forward into the future with more aggressive marketing. We are looking forward to a great summer of sales and an even bigger fall and Christmas season." - Mike Feeney
