(Entertainment-NewsWire.com, September 23, 2016 ) Summary The Vietnamese beer market increased sales by nearly 8% in 2015, which was the fastest rate of growth seen since 2011. The economic recovery helped to enhance consumers disposable income levels and this improved purchasing power over the course of the year. Total beer imports volumes has increased by 28% compared to 2014, with a further increase predicted for 2016. The dynamism of the beer market was driven by growth in the premium (+24%) and super premium (+18%) segments, both of which grew well ahead of the market. Large-sized metal keg sales were on the rise in particular, with 5000cl metal keg growing by more than 14%.
Key Findings Beer club expansion continued to be a key driver for growth of beer market.
Trans-Pacific Partnership and several trade agreements resulted in more imported brands and import to grow by double digits.
The dynamism of the beer market was driven by growth in the premium and super premium segments.
Brewers are focusing efforts on developing the premium segment, given its higher profit margins.
Synopsis Canadeans Vietnam Beer Market Insights 2016 Report provides a complete overview of the Vietnam beer industry structure offering a comprehensive insight into historical background trends, 2015 performance and 2016 outlook.
List of Tables Table 1: Data Revisions Summary Table 2: Vietnam Population Size and Growth, 1987-2018F Table 3: Asia Population Size and Growth, 2005-2016F Table 4: Vietnam Economic Indicators, 2007-2017F Table 5: Taxation Base Table 6: Historical Excise Rates of Beer Table 7: Legal Controls on Beer Table 8: Tax Burden on Beer @ 5% Abv, 2015 Table 9: Beer Key Facts Table 10: Top 10 Beer Brands - Volume, 2013-2015
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