(EMAILWIRE.COM, March 08, 2010 ) Goshen, MA – Despite all the buzz about social media, viral media and blogging, an incredibly easy-to-use, pre-computer medium can be the key to carving out a competitive edge in the hospitality industry: the telephone. Telephone conference calls providing useful information – known as teleclasses or teleseminars – can break through the marketing clutter and attract the attention of leisure travelers who are nervous about making vacation plans in a volatile economy. A comprehensive home-study course with veteran teleclass presenter Marcia Yudkin (www.yudkin.com/teleteach.htm) enables teleseminar novices to get a fruitful telephone marketing program up and running in only a month or two.
"Using a real personÂ’s voice over an ordinary telephone, hospitality managers can provide vacation ideas, answer questions, build a bond of trust with prospects and encourage bookings," says Yudkin, the author of 6 Steps to Free Publicity and 10 other books. "Then after recording a program once, the session can be converted into podcasts that can be listened to at the web site or downloaded. "
Just a few of the countless ways that hotels, resorts, inns, destination spas and B&BÂ’s could implement teleconferences:
* Profile of nearby tourist attractions, with some suggested itineraries
* In-depth information about the propertyÂ’s golf course, ski facilities or the like
* Question-and-answer session about traveling and vacationing with children
* For international travelers, a listen-on-demand introduction to the areaÂ’s appeal in their language (easier than translating the whole web site)
* Discussion of managementÂ’s innovative "green" initiatives and the head chefÂ’s healthy menus
* Informative interview with the head of the propertyÂ’s spa facilities
YudkinÂ’s "Teleteach for Profit" home-study course includes information on costs, teleclass structure, marketing, publicity, logistics, technologies needed and not needed for success with teleseminars; samples of pertinent emails, postcards, transcripts and other peopleÂ’s teleseminars; one-on-one consulting or moderation of their teleclass; free distribution of one teleseminar-related news release; and two months of access to a private member forum for feedback and answers to questions. Including every ingredient necessary for success in marketing through teleclasses, the program costs $795.
