(Entertainment-NewsWire.com, August 29, 2017 ) Uncertain economic conditions and increasing consumer demand for high quality and value for money products, the frozen food packaging market in is performing better than chilled and dried food packaging. The advantage of frozen over chilled meals is their significantly longer shelf life.
In terms of unit volume sales, the global frozen food packaging market was estimated at 54.53 billion units in 2014. In the same year, Europe held the major share of the market followed by North America and Asia-Pacific. As Asia-Pacific rebounds from the global crisis; urbanization, increasing economic standards and disposable income are driving the market for frozen foods packaging in this region. The presence of fast developing and huge populous countries like China and India is further boosting this market.
In 2016, China and Japan lead the market in Asia-Pacific, holding an aggregate share of more than 75%, whereas India is estimated to experience the highest growth rate. Convenience remains the primary driver. But advancements in packaging technologies, increasing number of small households, on-the-go lifestyle and rise in disposable income are further driving the frozen food packaging market. The frozen food market in North America is going down on account of changing consumer preference for fresh ingredients and increasing competition among retailers selling more ready-made food. To boost sales, manufacturers are improving their packaging to design a creative outlook and make products more appealing to customers in convenience stores. Offering different packaging sizes and configurations that advocate options such as single serve, meal for two and multi-serve packs can also boost the sales.
The global frozen food packaging market is segmented on the basis of primary material (glass, paper, metal, plastic and others), type of food product (readymade meals, fruits and vegetables, meat, sea food, baked goods and others), and type of packaging product (bags, boxes, cans, cartons, trays, wrappers and others).
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