(Entertainment-NewsWire.com, September 09, 2017 ) Slow, albeit steady, economic growth led to moderate total volume growth of alcoholic drinks in Kenya in 2016. A growing middle class, as well as a young population, also fuelled this growth. Premiumisation was also witnessed in categories such as beer where more consumers began to shift to higher-priced imported varieties. Growth in the number of retailing outlets, as well as new product developments, drove retail volume growth over the review period.
Alcoholic Drinks Market in Kenya report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data (2012-2016), allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market - be they legislative, distribution or pricing issues. Forecasts to 2021 illustrate how the market is set to change.
Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.
Why buy this Alcoholic Drinks Market report?
Get a detailed picture of the Alcoholic Drinks market; Pinpoint growth sectors and identify factors driving change; Understand the competitive environment, the market’s major players and leading brands; Use five-year forecasts to assess how the market is predicted to develop.
Executive Summary Growth Remains Moderate Strong Retail Growth Recorded in 2016 East African Breweries Leads Alcoholic Drinks Modernisation of Retailing Continues Healthy Growth Expected Over the Forecast Period Market Background Legislation Table 1 Number of On-trade Establishments by Type 2011-2016 Taxation and Duty Levies Table 2 Taxation and Duty Levies on Alcoholic Drinks 2016 Table 3 Typical Wholesaler and Retailer Off-trade Mark-ups by Selected Categories 2016 Table 4 Selling Margin of a Typical Beer Brand in Retail Channel Which Does Not Use Wholesalers 2016 Table 5 Selling Margin of a Typical Wine Brand in Retail Channel Which Does Not Use Wholesalers 2016 Table 6 Selling Margin of a Typical Spirits Brand in Retail Channel Which Does Not Use Wholesalers 2016
