(Entertainment-NewsWire.com, September 23, 2017 ) Deep frozen foods are generally the food products that are stored at subzero temperatures, in order to preserve the quality and shelf life. Also, ready-to-make foods come in this category, which is getting a great popularity in the recent times. This has opened a great opportunities for the Frozen foods market to poise commendable growth in the recent times.
The factors that are driving the market for Frozen foods in Middle East and Africa region are busy life schedule which is influencing consumers to shift their dietary preferences towards ready-to-eat food products, along with rapidly increasing number of large retail chains. But, the market is constrained due to lack of proper refrigeration facility in retail stores and inadequate distribution facility in semi-urban and rural areas.
Middle East and Africa market for Frozen Foods is segmented based on product type and end- user. By product type, the market is further sub-segmented into frozen ready-to-eat meals, frozen meat & poultry, frozen sea food, frozen vegetables & fruits, frozen potatoes and frozen soup. Frozen ready-to-eat meals segment leads the market, accounting for 35% of the total market, due to increased popularity on account of hygiene and timely preparation. Frozen potatoes segment is anticipated to be the fastest growing segment in the forecast period, with these products having high nutritional value and delicious nature.
Geographically, Middle East and Africa market for Frozen Foods is segmented into Middle-East region and Africa region. Growing urbanization coupled with rising disposable income, and emergence of supermarkets and online stores is paving way for international brands to expand their markets in the untapped areas of this region, as they envisage a huge potential for poising profits.
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