(EMAILWIRE.COM, March 11, 2011 ) Los Angeles, CA - International Journalism Review (IJR) sought to investigate this trend and found there are many top players in the bulk e-mail software game such as Constant Contact, Mass Mail Software, Marketing-2000, and blast for traffic to name a few of the more recognized names in the business.
Out of the top 10 results from Google finds we decided to look at who had the longest history of presence in the bulk e-mail marketing software and hands down, www.marketing-2000.net got the go-ahead nod in that category with over a decade of service. Of the sponsored links, email unlimited, campaigner, and constant contact offered free trial periods which is a nice convenience for those wishing to test the waters. However, IJR was warned of these offers with many complaints of mandatory data sharing as a requirement and automatic renewals.
It seems more than ever that a well-developed e-mail marketing campaign is needed to improve and dramatically increase the effectiveness of an individuals or company's Internet presence. Many of the products offered in part by almost all of the websites listed above was prospect mailer, prospect finders, auto responders, prospect removers, prospect verifier, prospect manager, and group mail plus. All of these combine to send bulk email and saves your email addresses, all while intelligently replying and removing unsubscribers from ones address lists. In addition, the software on some of these can verify e-mail addresses and removes invalid ones.
IJR feels that bulk e-mail marketing has become the preferred method of communication in today's competitive online marketplace for several reasons, but most importantly because it works when using the right program. IJR recommends anyone considering buying such software to choose a company with a long history of presence and a verified reputation. It often helps to look at current reviews.
The bulk e-mail marketing software should be easy enough for a child to learn but robust enough to satisfy the most experienced network administrator. If you're not reaching existing and potential customers or members with your email marketing message, you can be assured that your competition will be. It might make sense to get on the bandwagon and see why, according to the USA Today, the demand for this product has quadrupled in last year.
Stacey Thompson, senior journalist
International Journalism Review Staff
InternationalJournalismReview@Gmail.com
