(EMAILWIRE.COM, December 01, 2011 ) Goshen, MA – As technological innovations challenge the notion of what can be included in a book other than printed words and images on paper, many authors and publishers are finding less tech-y ways to extend and deepen the involvement of readers with the ideas in a book. A new Kindle ebook on marketing strategy nudges at the traditional boundaries of the book format by referring to supplementary audio and written material exclusively for readers that can be downloaded or read online (http://www.amazon.com/dp/B0060YV7RA).
“I’ve seen some recent business volumes volumes that try to turn a book into a more effective lead generator or advertising vehicle for the author by ending the book with page after page of seminar promotions or come-ons for the author’s services, not to mention all the blatant bragging interspersed throughout the text,” says Marcia Yudkin, author of Strategic Marketing: Insights on Setting Smart Directions for Your Business from Creative Ways Publishing. “I went instead in the opposite direction of adding value to the text of my book by offering three hours of audio discussions, eight survey reports and seven web articles just for readers, at no extra cost.”
For example, a chapter on the relevance of having a business philosophy supplements the one example in the book with what 33 other business owners said about their business philosophy and whether or not they voice it explicitly to customers. A chapter on creating consistent marketing systems provides a link to an audio that talks a real client through the procedures of setting those up.
Strategic Marketing, ISBN 978-0-9716407-2-6, by Marcia Yudkin is the third of five volumes in the Marketing Insight Guides series. It can be purchased in paperback for $15.99 or in Kindle format for $9.99 at http://www.amazon.com/dp/B0060YV7RA . Download instructions for the no-cost supplementary materials are included within the text of the book.
About the Author
Creative marketing specialist Marcia Yudkin (www.yudkin.com) is the author of Persuading People to Buy, 6 Steps to Free Publicity, Meatier Marketing Copy and 13 other books. Besides publishing a popular weekly marketing enewsletter, she runs an online mentoring program for entrepreneurs and small business owners. She lives in the woods in Western Massachusetts eight months of the year and the rest of the time on Maui.
