(EMAILWIRE.COM, January 23, 2012 ) Sacramento, California – Greetings cards are still spot on when it comes to the upcoming holidays and season’s greetings. Experts today have even provided their views regarding what greeting cards should customers purchase especially for formal and business type occasions.
Tradition Lives On
The holidays are just one hop away and soon everyone will be getting on the holiday rush bandwagon. Other than toys, electronics, and clothes, greeting cards are still pretty popular among consumers even in the holiday season of 2011. In fact, only about one out of four people will not be sending greeting cards this holiday season and about 83 percent of Americans today favor the tradition of exchanging cards.
There are people who thought that traditional greeting cards sold as printed material in bookstores are fast becoming obsolete. The fact is that the industry did have setbacks but sources say that these setbacks were not entirely caused by the influx of online greeting cards.
Hallmark, one of the two largest figures in the greeting card industry with American Greetings not lagging far behind, has reported good market performance in 2011. It also appears that this trend is also about to get a big spike up in sales due to the upcoming holidays.
The company reports that Christmas still remains the biggest holiday where card selling is concerned. During the past several years, company analysts say that on average 1.5 billion of the cards that they manufactured were sold. That roughly translates to something like 20 printed greeting cards for every single e-card sent. Given these facts, everyone can safely say that the tradition of exchanging holiday greeting cards is very much alive in the digital age.
Tips from the Experts
As time moves forward even tradition must change, at least to a certain degree. TodayÂ’s world is one of diversity and the holiday season is a huge mix of various traditions and cultures. Sometimes it will be hard for anyone who wants to send a greeting card to be politically correct in this modern yet highly diversified society.
Due to the trends in our fast paced changing times, experts in the greeting card industry have also provided several tips when choosing the right the cards to be handed out this year. The ideas the experts have presented works pretty well especially when the cards are given away in business settings. These tips and ideas can also be accessed online via greeting card sites like americangreetingcards.net.
Be Sure to Steer Clear of the word “Christmas” – The trend in this modern day, experts say, is to send greeting cards that don’t have the word “Christmas” on it but conveys messages related to it.
Personalize It – The next tip is to make the cards personalized. If the card can have the company’s name or logo printed on it the better. Cards that have that personal touch are more acceptable to people rather than just any run off the mill kind of card. Handwritten messages are preferred over printed ones.
Keep to the Fashion – The biggest sells this year are fashionable cards that can be put on display. The more a card looks like a work of art the bigger the chances that it will be chosen by customers.
It appears that these trends will carry over until quite some time next year. The idea is to transcend the gap between formality and that extra personal touch.
About American Greeting Cards Website
Greeting cards are part of the fabric of American culture and a big part of every holiday. Trends and styles may change but this site keeps track of all of the latest changes and styles. For more information on greeting card trends and other related information, visit www.americangreetingcards.net. This website was established in March of 2010.
