The Paint Out on Canyon Road, Santa Fe, New Mexico
(EMAILWIRE.COM, May 18, 2012 ) SANTA FE, NM -- The Canyon Road Merchants Association (CRMA), responsible for the various galleries, restaurants, and boutiques lining historical Canyon Road, has recently teamed up with Social Media Pathways (SMP), a social media marketing company dedicated to fostering awareness of local businesses, to help promote events, to provide business information to both tourists and locals, and to strengthen Canyon Road’s exposure.
The shaded streets of Canyon Road that wind deeper to reveal a cultural mecca of galleries has always been a much sought-after destination for artists and art lovers alike. They draw local art students and aficionados just as they beg the attendance of international travelers.
Both the CRMA and SMP agree: Canyon Road is not just a street; it’s an “experience,” especially on a Friday night. A festive Southwestern ambiance mingles with the darkening evening as artists sit on café porches musing about an exhibit that just opened across the street in a charming adobe. Everyone from businessmen to teenagers to established painters flock to popular sites along the road like The Tea House, Waxlander Gallery, or Ventana Fine Art to engage in the conversations and to witness the sights of a thriving artistic community.
As many visitors still are, artists were first drawn to Canyon Road for its Native pueblo cultures, legendary scenic beauty, and old Spanish architecture. Now it is one of the country’s most celebrated art districts. If one focuses real closely, they can almost see the sheep being driven into the green pastures of earlier times, Gerald Cassidy making that first brushstroke, or more recently, the lights coming on as an evening of festivities and art openings commences.
Canyon Road’s legendary charm and rich history is exactly what makes it so important to invite new visitors and spread knowledge of what this cultural experience has to offer. SMP will be aiding the CRMA with updates, blogging, and social image in order to engage an existing community and to draw some fresh faces to Santa Fe.
About Canyon Road:
Nestled into the foothills of the Sangre de Cristo Mountains, Canyon Road is a magical half-mile in the Historic District of Santa Fe. Stroll this picturesque trail to experience fine art, great shopping, and exquisite dining.
About Social Media Pathways:
Founded in 2010, Social Media Pathways is Santa Fe’s premier social media marketing agency. They partner with businesses to help them achieve the most of social media and an internet presence, they advocate the use of the holy trinity of social media-- A Blog, Facebook and Twitter-- to reach existing and potential clients.
